GNI provide broking services and research in the global derivatives market, via the Internet. The site enables clients to receive the financial information that interests them including up to the minute stock prices.

The site was designed and produced by GNI's technology division using Java and many active server pages. The site has been judged as being of considerable merit, due to a number of contributory factors. Firstly, potential customers are able to download GTI developed trading applications (FX Internet Trading System) direct from the site. In addition to allowing them to practice Internet Trading on a dummy account, prior to making any financial commitment to the company, it also provides them with experience of the software and encourages confidence in the company per se. With regard to this, those customers interested in the GNI On-Line Dealing System (GOLD) are able to download the application from the site within a few minutes. Once loaded onto the users system, live FX prices in all major currencies are displayed on screen. By hitting the 'CHAT' button, a request to have a typed-chat live with a GNI dealer is then sent to the 24-hour help desk. By this means, ordering tickets can be completed, and instructions to buy or sell currency can all take place online.

The changes in the company's marketing strategy demonstrate the success of the endeavour, with marketing no longer taking place via cold calling. A strong web presence has enabled the company to adopt a far more responsive approach to calls coming in. GNI has demonstrated an increase in contact with many companies, which had previously been unknown to them, prior to the establishment of their web site. The costs of distributing research have been slashed and the quality of information provided can now more readily be updated with live FX prices fed through to the user from over 100 major global banks. Although early days, the company is already beginning to feel the financial benefits of this enterprise. Use of the Internet has enabled GNI to open accounts with organisations from all corners of the globe.